Any website should be designed to grab the attention of the user instantly. Right words, systematic, and a user-friendly interface are the main attributes of any website. What good would a website be if the target audience would fail to understand it and use it?
Below we will look into some important strengths any site should possess.
The website has to firstly look pleasing and the has to be easy to navigate around for any piece of information. The website has to be designed to give a quick vision of the company and its basics and should be designed using current trends and technologies. Do use all the relevant data, keywords organizational information so the website can digitally stand out and be the center of any SEO search engine. One single keyword can place you on top of a search data or the third page of any search data, so it is very important to look out for all the functional keyword for a strong website. A website should be designed also having in mind the differently-abled section of people and also the Elderly ones.
This small piece of data plays a major role in any website. The contact point for every service or component has to strategically be placed so the user does not have to struggle to find the point of contact.
It can be very frustrating when you cannot reach out to a business or service because the contact detail is unavailable
Load and response time
Many times a visitor leaves a site just because it has a very high loading time. A good site must load with a span of 5 to 6 seconds, this also affects the SEO ranking. Many tools are available to test the speed of a website and also provides feedback on how speed can be improved. The website has to also be responsive and should be able to change layout based on the screen of the user. The navigation from one page to another has to also be swift and fast to keep the user hooked to the page.
It is also important for a website to scale potential visitors for a site and have sufficient bandwidth for the same, this relates to the backend database, API, and services too.
A website needs to first be appropriately screen-tested for a mobile. These screened sites are called Mobile Optimized Sites. Many websites also vary in their look and services depending upon whether you use them on a smartphone or your computers or laptops.
Security is one major aspect to be taken care of in any website. The user data, password or any personal data has to be encrypted from end to end to maintain customer trust and authenticity. An SSL certificate will ensure the security of client data when a credit card or money transaction takes place.
Errors are prone to happen but a good website should be able to handle it properly. The user experience and usability can be improved by displaying the right error messages. Quite simply, a website needs to put across every little thing in the clearest way possible.
The Search Function
Every website should mandatorily have the search functionality so the user can look out for précised information without wasting much time. There is a chance that if you don’t have a search option, your audience will move on to the next website on Google’s list. Studies show that at least 30% of users will use the search functionality.
Social Media Platform and chatbox
Digital marketing is on a binge and hence marketing should not depend on the website alone. Social Media provides an excellent platform for marketing and is a fast-growing industry too. It also helps to get to know about the interest of the buyers n help connect to more rational consumers.